Nike has introduced Functional Innovation Technology (FIT) clothing for 30 years. The clothing offers three different performance characteristics: Dri-FIT for sweat wicking, Storm-FIT for wind and rain and Therma-FIT for warmth.

Although these technologies looked common 30 years later, they were considered groundbreaking at the time.

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Janet Nichol, Vice President of Nike Apparel Innovation, said: "The original intention was that we would provide technology that allows athletes to perform better because the products they wear respond to what happens to the body. "

Earlier this year, Nike and WNBA quietly launched FIT Advanced, or FIT ADV, and are now promoting this technology from elite performance products to various performance and lifestyle clothing. This includes everything from T-shirts and sports bras to high-tech jackets for running and training, as well as Nike's outdoor-inspired performance series autumn ACG series.

FIT ADV was created after the Nike Sports Research Laboratory and the newly opened LeBron James Innovation Center, after the Nike Sports Research Laboratory and the newly opened LeBron James Innovation Center, which determine how much a person sweats and which part of the body The parts and which parts are most susceptible to wind and cold. Nichol said that this knowledge was then organized into digital designs designed to cool, keep warm, or protect the parts of the body that athletes need most. "This is a seamless garment that can function as a comprehensive performance system."

An example is the Nike Alpha Ultrabreathe with Dri-FIT ADV sports bra, which has cooling and wicking mesh in high heat and sweating areas.

But in addition to updated performance characteristics, Nike also calls for attributes by using fashion design features such as different colors.

"This is where the'advanced' comes in," Nicole said. "It can get incredibly specific and normative technology where it needs to be, and then have a little fun with the way these technologies appear-for example, using popular colors to highlight the cooling zone, which is visually eye-catching. And it’s beautiful."

These updates are expected to appeal to all consumers, whether they are walking their dogs wearing the product or participating in triathlon competitions. "In the past," Nicole said, "we used to focus on elite athletes," she said. But Nike’s mantra is: "If you have a body, you are an athlete", so FIT ADV is providing sportswear and performance, so the wearer can focus on their sports and performance, and "will not be divided by elements. Heart".

Nike ACG Menswear Design Director Nur Abbas said that the upcoming fall products were tested in glaciers and ice caves in Iceland, where they are facing extreme cold, wind and humidity, and combined these insights with data obtained in the laboratory to create Lunar Lake Pufferfish, which provides varying amounts of insulation in areas where it is most needed. This jacket is made of at least 75% recycled polyester and nylon fibers and is currently priced at $325. Other products have also been tested in Iceland, and these products will be launched in the fall.

FIT ADV products will be sold at a price that Nike says is "premium" over other FIT products. For example, the retail price of men's Therma-FIT Repel synthetic padded running jacket is $120, while the down-filled version of FIT ADV is priced at $250.

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