Author: Carina Stathis Australian Daily Mail
Published: November 11, 2021, 18:44 US Eastern Time | Updated: November 11, 2021, 18:50 US Eastern Time
A couple who were sought after for selling fashionable sportswear online made $350,000 in 20 minutes after launching their new "mini" fitness shorts.
Sydney STAX. 29-year-old founder Matilda Murray and 32-year-old Don Robertson released their latest series "Premium Seamless Fifth Edition" (PSV5) on Friday, November 12th, which includes "mini casual shorts" priced at $49.95.
Since its launch in 2015, the brand has gained a large following and has attracted the attention of first-line celebrities including actress Jennifer Lopez and singer Rita Ora.
This sportswear brand is known for bringing back cycling shorts and their essential "naked sports shorts".
In an earlier pre-sale last week, the brand made $200,000 before the official launch of the latest series.
Sportswear brand STAX. Launched a new series called "Premium Seamless Version Five" (PSV5), including "Mini Casual Shorts" priced at $49.95 (pictured)
Before launching the brand, the brand had a 20-minute pre-sale and received $350,000 in 20 minutes
Matilda told FEMAIL: "The whereabouts of the pre-sale is completely unknown-no one knows about it, only VIPs and those who broadcast live for our press conference last Friday night can see it."
"It was open for 25 minutes and the total price was $200,000-we took the opportunity because we had never made a surprise pre-sale before and it was very popular!"
The shorts are available in six different colors-black, sage, blue, brown, beige and dark gray-perfect for wandering around the house.
The shorts are made of nylon and spandex blend material, suitable for all day wear, while providing a charming appearance.
"Seamless is a revolutionary new way to make sportswear products-from fit to color, our seamless collection is really a'premium single product'," Matilda said.
"Each seamless release is a limited edition series, which means that people really need to get in quickly to ensure their favorite work.
"We will also tell a story in each series, involving our customers in the entire process, from the design and creative process to the official release-let them embark on the journey with us."
29-year-old Sydney founder Matilda Murray (pictured) and 32-year-old Don Robertson founded STAX. In 2015, since then, the brand has gained a cult following online. Actress Jennifer Lopez and singer Rita Ora were previously spotted wearing these works
The shorts are made of nylon and spandex blend material, suitable for all-day wear, while providing a flattering appearance
The latest collection was unveiled at the Carriageworks Fashion Show in Sydney last week.
Shorts are perfect for wandering around the house or going for brunch on the weekend.
In addition to shorts, the series also includes seamless full-length leggings, "racing driver" short tops, long-sleeved tops and short vests.
Customers can access new products on STAX. website.
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