Athleta is a women's sports and leisure brand under Gap Inc. and now has its first store in Coachella Valley. The new store opened on Tuesday at The Shops in El Paseo, Palm Desert.
The brand is the mainstay of the sports and leisure industry-a combination of sports and leisure-describing its clothing as "multi-functional, high-quality clothing designed by women for women."
Athleta positions itself as a supporter of women's empowerment, focusing on athletics. In recent years, it has signed apparel partnerships with major female athletes, including gymnast Simone Biles and sprinter Allyson Felix, after separating the two from sportswear giant Nike.
Its products cover everything from jogging pants and sports bras to casual buttons and dresses.
The new store will focus on contactless shopping-a staple of many major retail brands in the pandemic era, and a standard feature in most Athleta stores. The El Paseo store provides an "online purchase and in-store pickup" option. Customers can arrange roadside pickup or go to a dedicated in-store site to retrieve items purchased online.
Patricia Cyran, the general manager of the store, said that most Athleta stores “created an average of 20 new jobs in the community, with priority given to local recruitment.” When asked about the nationwide workforce As the store plans to attract employees to fill these positions in the face of shortages, Cyran said Athleta “is continuing to develop our strategy to attract and retain talent.”
Cyran declined to comment on how many people have been hired for El Paseo Athleta so far and whether they are natives of the desert.
The company's expansion in Coachella Valley comes at a time of exciting growth in the sports and leisure industry. As brands capitalize on consumer demand for comfortable and versatile clothing, the fashion category has taken off in the past decade. During the COVID-19 pandemic, it has seen explosive growth because the work-from-home policy allows white-collar workers from digital marketers to bankers to wear what they think is most comfortable. Many people think that sports and leisure brands such as Athleta are their first choice.
Athleta's net sales in the most recent quarter were 341 million U.S. dollars, an increase of 35% compared to pre-pandemic sales. According to an earnings report by Gap Inc., the company opened 12 new stores in 2020. This is a painful year for most of the retail industry, and 13 more stores were added before July of this year. The total number of stores has reached 212. Cyran said the company plans to open 12 new stores before the end of this year.
Lululemon is Athleta's larger competitor. It has a store on the streets of El Paseo and San Pablo Avenue. Compared with the same period in 2019, its net income in the most recent quarter increased by nearly $570 million, an increase of 64%. The company opened 11 new stores in the last quarter alone.
James B. Cutchin is responsible for the Coachella Valley business. Contact him at james.cutchin@desertsun.com.
This article originally appeared in Palm Springs Desert Sun: Athleta sports and leisure brand comes to El Paseo in Palm Desert
The company plans to establish a new manufacturing business in its existing building in Dundee. The production area will be converted.
A San Diego man filed a lawsuit last week accusing potential employers of requiring him to cut his dreadlocks [...] A black worker's post claiming that his employer asked for the dreadlocks to be cut in the lawsuit first appeared on TheGrio.
The co-founder of Square Pie Guys told The Wall Street Journal that even if he raised his salary to $70,000, he could not find an assistant manager.
The prophets of Omaha knew how to beat inflation. So ride his tuxedo.
If you need a sideline to generate additional income, read this list of possible sideline jobs to make your own schedule and break the nine-to-five job. According to Business Insider reports, real estate and tourism companies often hire local writers to produce city and community guides.
You must have earned income to be considered as compensation for IRA contributions.
He said that since the beginning of the pandemic, customer demands have become increasingly demanding and abusive, forcing him to leave Taco Bell and the industry.
Since you have many choices, choosing a career can be an overwhelming decision. Therefore, aiming for high goals and setting a six-figure salary target may be a wise move-it narrows the scope...
In a statement, the China Futures Association quoted an official from the China Securities Regulatory Commission as saying that China will help leading futures companies accelerate their development and encourage eligible companies to go public. According to the statement, Fang Xinghai, vice chairman of the China Securities Regulatory Commission, said at an industry conference on Sunday that the authorities will support futures companies in expanding and diversifying financing channels and allowing them to compete with overseas participants. Fang said that leading futures companies should "make their due contributions" to ensure China's energy and mineral safety.
Delaware Employer: "Stick to Upgrading Our Skills"
Americans are resigning because their expectations for compensation, flexibility, and benefits have not been met.
The German Retailers Association (HDE) said on Sunday that stricter restrictions in Germany to limit the spread of COVID-19 have prevented people from shopping on the usually busy Christmas Eve. According to HDE, based on a survey of approximately 1,600 companies, physical non-food retail sales fell by an average of 26% last week compared to 2019 before the crisis. Clothing retailers have been hit particularly hard, with sales falling 35% compared to before the crisis.
Recruitment giants are struggling to recruit enough headhunters because they have started hiring aggressively in response to the "great resignation" boom.
If you have exhausted your Roth IRA quota this year, but want to save more money for retirement, here are five other places to save money.
BEIJING (Reuters)-The China Securities Regulatory Commission said on Sunday that Beijing’s recent policy moves are not aimed at specific industries or private companies, nor are they necessarily related to companies seeking to list in overseas markets. China has implemented a comprehensive regulatory crackdown on Internet companies in recent months https://www.reuters.com/business/china-wall-street-regulatory-crackdown-not-aimed-restricting-private-firms-2021-09- 20. For-profit education and real estate developers, etc. The China Securities Regulatory Commission said in a statement: "The main purpose of (these measures) is to regulate monopoly, protect the interests of small and medium-sized enterprises, data security, and personal information security.".
For retailers and shipping companies, holidays are delivery times. All these millions of tons of cardboard boxes, as well as plastic and glass bottles and metals that account for half of the 292 million tons of waste we generate each year, need to be recycled. The mountains of waste we generate prompt people to think in new ways about how we recycle—and who pays for it. Brooke Silva Braga sorted out this messy question.
One of the most compelling storylines in 2021 is the unprecedented state of the labor market. The United States has learned terms such as "great resignation" and "great exit." Those who used to...
24 companies including Exxon Mobil, Chevron, Shell and BP rejected calls to increase production, but paid dividends to shareholders. A worker refuels a customer's car in New York City. Americans pay about $3.40 per gallon, up from about $2.10 a year ago. Photo: John Angelillo/UPI/Rex/Shutterstock According to a new report, as gasoline prices in the U.S. climbed, the largest oil and gas company had a total profit of $174 billion in the first nine months of this year. Bumper professional
The San Juan Regional Medical Center was hit by a class action lawsuit due to the 2020 data breach, which affected more than 68,000 people.
Ottawa (Reuters)-Canada's tight labor market has forced many companies to provide regular COVID-19 testing in addition to vaccine requirements, while others are changing previously announced vaccination requirements, even as Omicron variant cases increase. The government of Canadian Prime Minister Justin Trudeau has adopted one of the most stringent civil service vaccination policies in the world, and has put more than 1,000 workers on unpaid leave, and thousands more are at risk. Airlines, police forces, school boards, and even Canada's top five banks https://www.reuters.com/world/americas/canadas-major-banks-require-employees-entering-premises-be-vaccinated-2021-08-20 Also promised a strict mandatory vaccine policy.