Green brand's anti-Black Friday initiative

2021-11-22 06:37:45 By : Mr. Gangjin Zhao

REI announced that 143 stores across the country will be closed on Black Friday, and it will be unveiled at its flagship store in Seattle on October 27, 2015 as part of the #OptOutside plan.

Released on November 19, 2021, 4:24 PM EST

Every year on the second day after Thanksgiving, people across the United States (and other countries) celebrate Black Friday. Unofficial holidays are nothing more than a celebration of consumerism and an excuse for companies to sell more products.

Of course, there are some sustainable, ethical, and small businesses that are striving to do good while profiting, and their Black Friday discounts may mean that this day is finally the day you have the ability to support them-and support an ecologically conscious Of small businesses are almost always a better choice than supporting companies.

In other words, we are even more excited about brands that hold anti-Black Friday events this holiday, whether it means closing the day (because several brands are cooperating with each other) or donating Black Friday profits to provide discounts.

The following are the measures taken by a few brands to oppose Black Friday.

Post shared by ASKET (@asket)

At the core of Sweden-based direct-to-consumer fashion brand Asket is transparency in the supply chain. The brand provides consumers with a calculation of the environmental impact of each product, usually using recycled materials in their clothing, and has a revival plan in which customers can return old Asket clothing.

This Black Friday, Asket will close its online store for the fifth consecutive year, while temporarily closing the recently opened physical store to celebrate the anti-Black Friday. Instead, the brand will use its social media channels to educate followers on issues in the fashion industry.

"While other brands and retailers start their biggest shopping weekend of the year with cheap sales techniques and extensive discounts, we are opposed to a culture that encourages merciless purchases-and in fact we already have enough money. "Asket co-founder August Bard Bringéus said in a statement to Green Matters.

A post shared by FREITAG lab ag (@freitaglab)

Upgrade package company Freitag will shut down its website all day on Black Friday, instead urging customers to take advantage of Freitag's SWAP program inspired by dating apps, which represents shopping without paying any fees.

Basically, if you have an old Freitag package you want to upgrade, please register your package on SWAP and then swipe through the other packages listed by the customer-when you both swipe to the right, this is a match, you and Your new bag buddies can arrange to mail your bags to each other. In this way, each of you can get rid of the old things responsibly and get the new things sustainably, and you don't have to spend any money in the process.

A post shared by Flamingos'Life (@flamingoslife)

Flamingos' Life is a vegan footwear company that uses materials such as corn waste, cork, bamboo, recycled plastic, organic cotton, and natural rubber. The company is headquartered in Spain and has many projects aimed at reducing environmental impact-on Black Friday, it closed the day's website together with Freitag as part of its "commitment to protecting the environment." planet. "

Flamingos' Life said in a statement: “We don’t want to support this crazy consumerism, either as a producer or as an individual consumer,” Flamingos' Life said in a statement, adding that the brand will Support "initiatives and actions to do things in a fair and sustainable manner" business and consumption. "

Other brands that have partnered with Flamingos' Life and Freitag to boycott typical Black Friday sales are:

Posts shared by Made Trade® | Ethical Manufacturing (@made.trade)

Made Trade is a sustainable online marketplace that sells everything from clothes to furniture and kitchenware to decorations. The company participated in 1% for the planet, but for Black Friday, 1% will become 10%.

From November 26 to November 29, Made Trade customers can enjoy a 10% discount-code GET10 will put this 10% in your pocket, and code GIVE10 will donate 10% of your purchase to Made Trade 2021 Black Friday Fund. All funds raised for the fund will be donated directly to Giving Grove, a non-profit organization that grows fruit and nut orchards in food-insecure urban communities while providing education and empowerment for youth.

Post shared by REI (@rei)

According to Gear Patrol, outdoor company REI Co-op will close its stores and block purchases on its website on Black Friday for the seventh consecutive year, instead encouraging customers to #OptOutside instead of clicking on emails. Instead, REI will provide customers with discounts through the Gear Up Get Out sale, which will last until November 22, which ends four days before Black Friday.

A post shared by MiiR (@miir)

The stainless steel drinkware company MiiR is a B company that has passed the climate neutral certification and is a 1% member of the earth. For Black Friday, the company donated 100% of online and in-store sales to charity: water. According to the organization, the charity is working hard to deal with the water crisis, so that everyone on the planet has access to clean and safe water, especially the 785 million people who do not have access to clean and safe drinking water.

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