Victoria's Secret opened its first store in the country on Friday.Although the brand has had spaces in the Colombian market for a few years, it is the first store with a “full assortment”, as the company calls it, which will be located in the Parque Colina shopping center in Bogotá.“The brand has 11 small stores, with a specific assortment and focuses on beauty products and accessories, but the market was asking for the complete line, now we will have a store with a Store of the future theme.In addition, it will be the second in the world with this concept, the first is in the United States”, said Vanessa de Souza, marketing manager of the company.Also read: Lingerie, the power of a minimal garmentThe brand has 1,400 retail stores globally and a mostly female workforce of more than 25,000 people.In addition, it enters to compete in a market in which in 2021, underwear brands had a growth of between 12 and 14% in their sales compared to 2020 and in which the expenditure of Colombian households on men's underwear , women and children exceeded $826 billion in 2021, according to figures from Raddar and Inexmoda.The new store will employ 15 people and, according to de Souza, they hope to continue expanding in the country."We hope in 2023 we will have more concrete plans of where, when and how."In addition, the company seeks to help Colombian women find the correct size for their bras and will offer sizes ranging from XS to XXL and bras from size 32 to 38 DDD and, in some references, up to 40 DDD. .Regarding the effects of the container crisis, the spokeswoman mentioned that she did affect them for a while, in the delay in merchandise, but they have "seen that after the pandemic, sales have increased."The store will also have the products of the Pink line, which is advancing in its process towards sustainability and will launch a bra made with recycled material.It may interest you: Underwear, Colombian garments that are gaining ground abroadEighteen Colombian brands will be at the fifth edition of the event, which will take place between July 29 and 31 at the Hyatt Place Hotel in Bogotá.In addition to the possibility offered by the space for both women and men to find their correct sizes, there will be talks with plus-size characters who have made their way in the fashion industry.Among the novelties, attendees will find a variety of products, such as high-top boots, party dresses, underwear, bathing suits, jeans with rips and different pre-washes, denim jackets, butt lifter jeans, bralettes, swimwear, garments in fabrics made from PET material and clothing for men of large sizes.The renowned designer from Barranquilla, Judy Hazbún, and the television presenter and social media influencer, Marcela McCausland (Macla), have come together to create Macla's paradise, a clothing collection that will be launched during the event.“We collect and transform those needs into a practical and creative solution: an intelligent closet, in which they will find everything they have always dreamed of wearing.We have a sports universe, with leggings that are not transparent or roll down when we exercise, tops that support the bust very well, joggers and fun t-shirts”, said the creators of the collaboration.Read: Where does the clothes go in Colombia?“When we started with Gorda, a plus size fashion salon in 2019, the participating brands sold close to $3,000,000 per month, on average, based on the visibility that the fashion salon generated for them, the brands in 2021, with a pandemic of on average, they have reached sales close to $10,000,000 monthly (average).These figures indicate that the market for large sizes in the country is also growing notably”, said Laura Agudelo Quintero, director of the event.The collaboration Maluma x Gef: the Art of Dreams, will be launched next July 27 at 9:00 pm, in Colombiamoda.The catwalk will have as its starting point the "Museum of Dreams", a gigantic white cube that will house a series of large-format photographs, starring Maluma and the young people who are part of his foundation.“When touring the museum, people will also find different images of the campaign, as well as a space dedicated to appreciating the sketches of the collection's designs, some representative fabrics of the proposal, the fashion filmy and the videos of the garments. of the collection in 3D format”.After the experience, the catwalk will begin, which can also be followed through the brand's networks.“Since last year the idea of ​​co-creating the collection arose.Due to other commitments I had, we had not been able to achieve it, but now it is perfect, because it comes out during Colombiamoda, and especially in Medellín, my land.It was clear to me that I did not want a line without a message, so my sister Manuela, who directs my foundation El Arte de los Sueños, and my dad brought to the table that we could make visible the dreamers who are part of the foundation and part of the sales. out to continue the work for them.And from there, we go.Today the collection is a reality”, said the artist.Also read: Colombiamoda 2022: Maria Elena Villamil and Grupo Éxito come together and will have a catwalkThe singer also mentioned that during this time they have had the opportunity to meet and coincide in fashion and trends as strong “as the theme of inclusion, but also in solidarity, music, color, youth and optimism.Aspects that we hope will be noticed in this collection and received with the same pleasure and love with which we have made this collaboration”.Within the framework of the "Women changing fashion" program, an initiative of Banco de Bogotá and Inexmoda, 10 brands were selected: five will have a stand at the fair and the others will have a runway at Colombiamoda, which will take place from 25 to 28 September. July, in Medellin.It is worth mentioning that more than 130 enterprises from different regions of the country applied for the initiative, of which 55 met the criteria of the call.The selected projects received a five-month training process on strategy, business model, product, brand, e-commerce and finance issues.Infinita es Infinita, Tarpui, Acquerello by Daniela Buitrago, Ether Memoria Cautiva and Zorro Gris are the brands that will have a catwalk.For their part, Manifesta, Rebell, Lirio Morelo, Buena Hora and Del Agua a la Ciudad will have a stand at the fair."These brands mostly work with raw materials from recycled products, have zero waste plans, and work with mothers who are heads of households or vulnerable populations," the bank said in a statement.The Ministry of Commerce, Industry and Tourism, Fontur, the Government of Atlántico and Ixel joined forces and this year the event will have different venues.Ixel Puerto Colombia: "El Origen", will take place on July 30 and 31 and in September, with the support of the Government of Bolívar, Ixel Cartagena: "El Reencuentro" will be held.The central event in Puerto Colombia will take place in the Main Square next to the recently restored Puerto Colombia pier, "where guests will be received with a large 'open-air museum' to enjoy all the art that flourishes in this charming municipality, birthplace and residence of great painters, sculptors and master craftsmen, music, dance, gastronomy and, of course, fashion”, the organizers said.It is a tribute to what was, during the first decades of the 20th century, the first dock in our country and the gateway to fashion in Colombia.Juan Pablo Socarrás, Judy Hazbún and Lina Cantillo, three designers whose roots are linked to the history of this emblematic place, will be the protagonists of a catwalk.💰📈💱 Have you heard about the latest economic news yet?We invite you to see them in El Espectador.