HIGHXTAR Weekends |What to do in BarcelonaHIGHXTAR Weekends |What to do in MadridCecilie Bahnsen fills the Asics with flowers for SS23And PornHub wonders… Why can Kim Kardashian upload asses to IG and they can't?We talked to Sandra Alejandre, founder of the firm, about the origins of the brand and how she sees the future of Alejandre Studio after the success of her first collection.From the beginning, Sandra was clear that she was not going to have limits when it came to creating designs and building her own brand.«It was always clear to me that no social stigma or taboo would prevent me from carrying out what was beginning to take shape in my head«.That mantra that has accompanied her since her birth gave rise to the first collection;she later would have become the fundamental pillar of Alejandre Studio.This is the universe of Alejandre Studio, that of a free and sensual woman, «a lingerie world, in a context of the 2000s, where the sensuality and sexuality of women are the protagonists».Corsets, lingerie and cotton bodysuits and leggings stand out in the brand's imagery.Although the designer is only 24 years old, the future is promising.After the reception that she has had of her first collection, Sandra already wants to know how far she is going to go with the next one.And it is that, the success of the designer on the international scene is more than palpable.Where she has made the most echo she has been abroad, "most clients come from places like the US, UK, Germany or Hong Kong."Far from being concerned, she is proud to see how her designs cross Spanish borders.Artists of the stature of Dua Lipa wear her designs, and that is something that for such a young brand hers cannot be overlooked.«Seeing that your designs and above all that your creativity and your aesthetic proposal has permeated so much and feels so real that your clothes are worn by artists like Dua Lipa, fills you with pride.It encourages you a lot to move forward and not set limits, because you never know how far you can go, who will be the next to be interested in your work or what will be the next goal to reach«.With the aim of achieving ethical production and avoiding product surplus, the brand's creations are on demand.“We take it very much into account (…) we also go to one collection per year, which also helps to be sustainable.We do not carry out a mass production of garments and that allows a slowdown in creation times to give more value to the design».A different brand that aims to get away from social stigmas around aesthetics whose mission is to transfer freedom to the universe of design.